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IBM: The Cutting Edge of B2B Marketing

20 Jan 2021
Innovation, operations & business models
Growth, media & international
CMO, marketing, communications & sales

Alison will lead a discussion on the trends of cutting edge B2B marketing and how brands need to redesign their approach to digital. With 27 years at the company under her belt, she now heads up a large international team responsible for marketing strategy and delivery of IBM’s brand and reputation, as well as its sales pipeline development.
SPEAKER(S): Alison Orsi, Vice President Marketing, Communications & Citizenship, IBM
CHAIR: James Kelliher, Chief Executive Officer, Whiteoaks International

In conversation with Saj Arshad Chief Customer & Innovation Officer at Santander

12 Feb 2021
Innovation, operations & business models
CMO, marketing, communications & sales

Saj Arshad has over 20 years of global commercial marketing experience with senior roles in mobile, consumer and finance. A Board Member and Fellow of the Marketing Society and a Member of the Marketing Week Vision 100, He has a wealth of expertise in all aspects of marketing, digital and sales in B2C and B2B businesses including...
SPEAKER(S): Saj Arshad, Chief Customer & Innovation Officer, Santander UK
CHAIR: Chris Daly, Chief Executive Officer, The Chartered Institute of Marketing

The challenges of marketing in high-growth companies

16 Mar 2021
Alignment, change & transformation
Innovation, operations & business models
CMO, marketing, communications & sales

Apex Group Ltd. is a global financial services provider founded in 2003. With 45 offices worldwide Apex delivers a range of services to asset managers, capital markets, private clients and family offices. Over the past 5 years the company has pursued an...
SPEAKER(S): Rosie Guest, Global Head of Marketing and Communications, Apex Group Ltd
CHAIR: Danny Davis, Partner, DD Consulting

Linkedin: B2B marketing trends for the next decade

26 Apr 2021
Innovation, operations & business models
CMO, marketing, communications & sales

Marketers always want to know, "what will change?". Let’s explore a more important question, "what won't change?". Why does ‘what won't change’ matter more? You can build a business on ideas that...
SPEAKER(S): Jennifer Shaw-Sweet, EMEA Lead, B2B Institute, LinkedIn
CHAIR: Ed FitzGerald, Director of Brand, Marketing & Sales, RPC

The Dangers of Data

20 May 2021
Tech, cyber, data & digital
CMO, marketing, communications & sales

In this session, Rory Sutherland, Vice President of Ogilvy will argue that many business leaders may be developing a disproportionate love of decisions that rely on mathematical formulas or models, because it means they can offload the burden of an...
SPEAKER(S): Rory Sutherland, Vice Chairman, Ogilvy UK
CHAIR: Annabel Venner, Chair of Fellows, Marketing Society and Former Global Brand Director, Hiscox

Know your Audience: The changing consumer landscape

24 Jun 2021
Innovation, operations & business models
Alignment, change & transformation
CEO & entrepreneurs
Presidents, chairs & non-executive directors
CMO, marketing, communications & sales

Throughout COVID-19 organisations have responded in various different ways to ensure they can to operate and deliver services to their customers. Despite the necessity of these changes, businesses have seen their customers’ requirements develop and...
SPEAKER(S): Jim Needell, Chief Client Officer, Ipsos MORI
CHAIR: Juliet Slot, NED, British Olympic Association

Values, purpose and ESG in B2B marketing

13 Jul 2021
Purpose, values, strategy & culture
CMO, marketing, communications & sales
COO, climate, sustainability, supply & procurement

It is often said that consumers buy based on emotion and business buyers make decisions based on logic. But how true is this? Some studies suggest otherwise. Google, Gartner and Motista found that B2B buyers are more...
SPEAKER(S): Leeya Hendricks, Chief Marketing Officer, Delta Capita
CHAIR: James Kelliher, CEO, Whiteoaks International

Practice what you preach: Building a community with purpose

23 Sep 2021
Boards, governance & stakeholders
Purpose, values, strategy & culture
CEO & entrepreneurs
CMO, marketing, communications & sales

The Ellen MacArthur Foundation brings together businesses, innovators, cities, governments, universities, and thought leaders to build and scale a circular economy....
SPEAKER(S): Kimberley Heath, Experience Manager, the Ellen MacArthur Foundation Network | Carme Raventos, Account Manager, Zapnito
CHAIR: John Jeffcock, CEO, Chief Executive

Mark Bullingham, CEO, The FA: what I wish I knew before I was a CEO

30 Sep 2021
People, leadership, performance & diversity
CEO & entrepreneurs
CMO, marketing, communications & sales

What I wish I knew before I was a CEO
Mark Bullingham was named the FA’s Chief Executive Officer in August 2019. He joined in 2016 and previously led the commercial, marketing, digital, and participation functions, where under his tenure, annual revenue rose by over £100m.
A marketing and advertising professional by trade, Mark previously held...
SPEAKER(S): Mark Bullingham, CEO, The FA Group
CHAIR: Craig Donaldson, Former CEO, Metro Bank

Sustainability Summit: The Uninhabitable Earth

21 Oct 2021
Climate, sustainability & society
COO, climate, sustainability, supply & procurement
Presidents, chairs & non-executive directors
CEO & entrepreneurs
CFO, finance, tax & treasury
CHRO, talent, learning & culture
CIO, information security, digital & data
CLO, ethics, risk, legal & compliance
CMO, marketing, communications & sales
Affordable & social housing

Author David Wallace-Wells's assessment of the speed and severity of global warming is shocking – but you need to hear it. It’s far worse than you think, it’s happening much faster than you...
SPEAKER(S): David Wallace-Wells, Author, The Uninhabitable Earth & Deputy Editor New York Magazine | Dame Jo da Silva, Global Director of Sustainable Development, Arup
CHAIR: Nazneen Rahman CBE, Non-Executive Director responsible for Sustainability matters, AstraZeneca

Sales & Marketing: How a more effective collaboration can deliver bottom-line growth

23 Nov 2021
Purpose, values, strategy & culture
CMO, marketing, communications & sales

As the global economy begins to recover, businesses are positioning themselves for growth. In today’s digital world, ensuring firms can fully capitalise on the conversion of marketing generated leads into paying customers, requires effective collaboration between marketing and sales teams. However, creating cohesion between...
SPEAKER(S): Chris Daly, CEO, The Chartered Institute of Marketing | Lee Edwards, Vice President and Managing Director UKI, Middle East and Africa, Adobe | Jennifer Shaw-Sweet, EMEA Lead, B2B Institute, LinkedIn
CHAIR: Anouschka Elliott, Managing Director, Global Head of Marketing, UBS Asset Management

Account based marketing; practical lessons and case studies

19 Jan 2022
Purpose, values, strategy & culture
CMO, marketing, communications & sales

Few things that can be guaranteed about the future of B2B marketing but ABM is certainly taking an increasingly central role in almost all companies. And with the need for personalisation and relevance becoming even more critical in the...
SPEAKER(S): Kate Owen, Chief Marketing Officer, University Partnerships Programme | Mark Larwood, Head of Strategic Customer Marketing & ABM, Virgin Media O2
CHAIR: Zelinda Bennett, Chief Marketing Officer, DWF Law LLP

Building resilience for you and your team

25 Jan 2022
People, leadership, performance & diversity
Presidents, chairs & non-executive directors
CEO & entrepreneurs
CFO, finance, tax & treasury
CHRO, talent, learning & culture
CIO, information security, digital & data
CLO, ethics, risk, legal & compliance
CMO, marketing, communications & sales
COO, climate, sustainability, supply & procurement
Affordable & social housing

Google searches for 'symptoms of stress’ increased more than 5000% in 2020 compared to the previous year and according to research by Forbes, more than two thirds (69%) of employees are experiencing symptoms of burnout. With the speed and scale of...
SPEAKER(S): Michael Matania, Founder, Tough Cookie

Cyber security: emerging threats and practical mitigation

02 Feb 2022
Tech, cyber, data & digital
CEO & entrepreneurs
CFO, finance, tax & treasury
CLO, ethics, risk, legal & compliance
CHRO, talent, learning & culture
CIO, information security, digital & data
CMO, marketing, communications & sales
Presidents, chairs & non-executive directors

The rapid shifts to accommodate remote work arrangements, supply-chain adjustments, and increased reliance on online platforms have meant cyberattacks of all types have increased significantly over the past 18 months. In a recent KPMG board survey, the top...
SPEAKER(S): Rob Shapland, Ethical Hacker and Head of Cyber Innovation, Falanx Cyber

Risk and Return: Capital raising part 1 – private equity

17 Feb 2022
Business partnering & resourcing
Presidents, chairs & non-executive directors
CEO & entrepreneurs
CFO, finance, tax & treasury
CHRO, talent, learning & culture
CIO, information security, digital & data
CLO, ethics, risk, legal & compliance
CMO, marketing, communications & sales
COO, climate, sustainability, supply & procurement
Affordable & social housing

Understanding what makes sound capital budgeting and funding decisions is a vital skillset of any senior manager. To contribute more meaningfully to financial decisions in your own company, you need to understand the various ways companies can raise...

Risk and return: raising capital part 2 – IPOs

15 Mar 2022
Business partnering & resourcing
Presidents, chairs & non-executive directors
CEO & entrepreneurs
CFO, finance, tax & treasury
CHRO, talent, learning & culture
CIO, information security, digital & data
CLO, ethics, risk, legal & compliance
CMO, marketing, communications & sales
COO, climate, sustainability, supply & procurement
Affordable & social housing

Going public is one of the biggest decisions any company will make and the path to floatation is littered with important decisions. Is now the right time? Which is the best route to...

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