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Sales & Marketing: How a more effective collaboration can deliver bottom-line growth

23 Nov 2021
Purpose, values, strategy & culture
CMO, marketing, communications & sales

As the global economy begins to recover, businesses are positioning themselves for growth. In today’s digital world, ensuring firms can fully capitalise on the conversion of marketing generated leads into paying customers, requires effective collaboration between marketing and sales teams. However, creating cohesion between...
SPEAKER(S): Chris Daly, CEO, The Chartered Institute of Marketing | Lee Edwards, Vice President and Managing Director UKI, Middle East and Africa, Adobe | Jennifer Shaw-Sweet, EMEA Lead, B2B Institute, LinkedIn
CHAIR: Anouschka Elliott, Managing Director, Global Head of Marketing, UBS Asset Management

Account based marketing; practical lessons and case studies

07 Dec 2021
Purpose, values, strategy & culture
CMO, marketing, communications & sales

Few things that can be guaranteed about the future of B2B marketing but ABM is certainly taking an increasingly central role in almost all companies. And with the need for personalisation and relevance becoming even more critical in the...
SPEAKER(S): Kate Owen, Chief Marketing Officer, University Partnerships Programme

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