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Research

Research and Insight

Incisive, timely and relevant intelligence

Embedded in the knowledge of our C-Suite networks and informed by the most up-to-date business conversations, our incisive research provides leaders with the intelligence and perspective they need to achieve greater impact.

Clients trust us to understand their organisations and apply solutions that will deliver clear return on investment. Our comprehensive expertise includes thought leadership, commercial intelligence, market sizing, client satisfaction and concept testing using a multitude of methods – including online, round tables, focus groups, telephone (CATI and depth), face to face and desk research.

Led by Research Director John Madden, our team of researchers produce a diverse mix of annual and bespoke reports – scroll down for some recent examples. Email john.madden@winmarkglobal.com to discuss your research requirements.

Read our latest report: The Winmark Guide to Climate Pledges

Research with partners, insights for members

1

Thought Leadership & Client Insights

Winmark delivers innovative thought leadership, working with partners to produce content with cut-through that engages senior audiences and delivers measurable impact. Our evidence-based approach helps deliver the best commercial outcomes, driving sales, increasing loyalty, or smoothing the customer journey. Insights and actionable recommendations are built upon a thorough understanding of business and client contexts, informed by our Winmark C-Suite networks.
2

Benchmarking & Diagnostics

For organisations keen to deliver optimal value for money, it can be a challenge to strike the perfect balance between minimising costs whilst making sure you are adequately resourced. Knowing how you compare to the wider market is key to inform and justify your resourcing decisions. Winmark’s benchmarking services help identify where team performance, resourcing, and salaries rank in comparison to the market.
3

Competitor & Market Intelligence

Winmark provides deep insight to organisations looking to secure competitive advantage. Our approach to scanning the competitive landscape combines digital tools with human expertise and understanding. This is underpinned by a compelling Digital Five Forces framework, an update to Michael Porter’s Five Forces for the age of digital transformation.
Find out how Winmark can help you with your next research project
Climate Pledge guide

Guide to Climate Pledges

The pledge market can appear confusing at first, as there are a number of different routes that organisations can take. Pledges vary widely in their level of commitment and the resulting action required to achieve them. A pledge is the beginning of a strategic change and it’s important you choose or create the right one for your organisation. This guide was designed by Winmark’s Chief Sustainability Officer network to help senior executives assess which climate pledges they should make. It includes details of the Pledge Change Process, the Pledge Marketplace and a Recommended Pledge Process. Click here to download

THE C-SUITE: 2021 AND BEYOND

Over 200 Board members and C-Suite Executives reveal how they are targeting growth in 2021 and beyond; and 32 business leaders share their personal perspective on the challenges and opportunities facing their team. Explore the key priorities for each department as they seek to create value for their customers, employees and society.

Click here to download

2021 PENSIONCHAIR REMUNERATION REPORT

Produced in collaboration with PensionChair Technical Partner Barnett Waddingham, this report is an essential resource for schemes considering how to remunerate their trustee boards, providing a clear benchmark for formulating offers and negotiating. The report also explores the current priorities and challenges facing pension boards and provides valuable insight into their current recruitment challenges and how these might be addressed, including a detailed focus on diversity.

Click here to download

HOW TO BECOME A NED

Produced in partnership with the FT Non-Executive Director Programme, this paper outlines the critical requirements and appropriate skills needed to become an NED, and explores the measures that aspiring NEDs need to take to ensure they are ready to make the transition.

Click here to download

THOUGHT LEADERSHIP: A BEST PRACTICE GUIDE

A practical guide to planning, running and distributing effective thought leadership campaigns that maximise revenue and impact. Produced with the input of senior experts with direct experience of successfully designing and implementing world-class campaigns that are authoritative, insightful and distinctive.

Click here to download

LOOKING GLASS REPORT 2020

Produced in partnership with Clyde & Co, this highly respected annual Looking Glass report consults over 120 C-Suite executives and board members to provide a unique insight into the changing risk landscape and its impact on senior leaders and their organisations.

Click here to download

INVESTING IN AFRICA: LESSONS FROM THE RENEWABLE ENERGY SECTOR

Produced in partnership with DWF, this report examines the challenges faced when planning, financing and constructing renewable energy projects in Egypt, Ghana, Kenya, Morocco, Senegal, South Africa, Tanzania, and Zambia. It provides valuable lessons for any organisation seeking to enter the African market.

Click here to download

THE C-SUITE KNOWLEDGE GAP: WHAT YOU NEED TO KNOW TO ENTER THE C-SUITE

What are the ‘knowledge gaps’ required to take the step up from middle management to the C-Suite? What areas of expertise need to be developed? This research based report provides the answers.

Read the report

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