How Digital Transformation can shape company culture & customer experience
19 Nov 2020
Covid has redefined how companies create and deliver value. Digital technology in particular, is driving transformative change at an unprecedented rate across entire industries.
SPEAKER(S): Dr. Geraint Evans, former marketing and digital lead for ODEON Cinemas Group & Virgin Media, now Consultant, Speaker and Author | Lisa Beeching, Head of Supplier Management and Quality Assurance, (Former Head of Operations), First Central Insurance | Sean Gilchrist, Chief Digital Officer, The Co-operative Bank plc | Robert Zampetti, Digital HR Transformation and Workforce Experience, EY
Overcoming the challenges of relationship development during lockdown
09 Dec 2020
For B2B marketing teams, especially those in professional services, the lack of face to face interaction with clients this year has been a challenge. Traditional marketing strategies that have focussed on events, exhibitions and meetings have had to be rewritten. So, what are the ways and means to...
SPEAKER(S): David Alberts, Chair, BeenthereDoneThat | Matthew Hook, Strategy Consultant, BeenthereDoneThat
The Cutting Edge of B2B Marketing
20 Jan 2021
Alison will lead a discussion on the trends of cutting edge B2B marketing and how brands need to redesign their approach to digital. With 27 years at the company under her belt, she now heads up a large international team responsible for marketing strategy and delivery of IBM’s brand and reputation, as well as its sales pipeline development.
SPEAKER(S): Alison Orsi, Vice President Marketing, Communications & Citizenship, IBM