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CMO & SALES

2020 PROGRAMME

 

Andrew Bloch, Founder of FRANK will share his experience of creating insight-led campaigns that generate a buzz, kick-start a reaction and…

SPEAKER(S): Andrew Bloch, Founder and Managing Partner, FRANK

CHAIR: Rhodri Jones, Head of Content, Investec

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Recent studies show that brands and organisations that have a well-defined social purpose, outperform those that don’t. Malcolm Fried will share…

SPEAKER(S): Malcolm Fried, Chief Marketing Officer, Investec

CHAIR: David Haigh, CEO, Brand Finance

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Seismic movements in society and technology have meant that the marketing industry has had to change dramatically over the last decade. And it appears that…

SPEAKER(S): Andy Sellers, Director and Co-Founder, 3Search

CHAIR: Chris Daly, Chief Executive, Chartered Institute of Marketing

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Customer personalisation is one of the most important tools in a marketeer's toolbox. In this session, we hear about the work that Adobe is doing …

SPEAKER(S): John Watton, Senior Director Enterprise Marketing EMEA, Adobe

CHAIR: TBC

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In recent years, the proliferation of technology and connected devices has given rise to an explosion in data. In this joint CMO/CFO meeting, we will discuss the new and innovative ways…

SPEAKER(S): Adam Shay, Global marketing Director - Resource Solutions, Robert Walters PLC

CHAIR: Mike Aspinall, Chief Financial Officer, Exonar

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Whether it be big business or governments, public trust in institutions is at an all time low. Paul McCrudden, a former senior marketing director at Twitter, will lead a session…

SPEAKER(S): Paul McCrudden, Non-Executive Director, Card Factory

CHAIR: TBC

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The latest breed of CRM systems are measuring and informing sales enablement and customer engagement like never before. The complexity of these systems also means that many organisations are not…

SPEAKER(S): Daljit Bamford, Chief Customer Officer, Salesforce

CHAIR: TBC

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Corporate ESG initiatives are no longer being treated as isolated add-ons to core business activities Regulators, shareholders and public are demanding the ESG be woven into the fabric…

SPEAKER(S): Mark Evans, Marketing Director, Direct Line Group

CHAIR: TBC

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Fever Labs use machine learning technology to convert real-time behavioural data into ultra-relevant and engaging content on social media that reaches over 30 million people every month…

SPEAKER(S): Francisco Hein, Co-Founder and CMO, Fever Labs

CHAIR: TBC

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As another year and programme comes to an end, we would like to invite our members to raise a glass and join us at our end of year Christmas drinks with a special guest speaker.

SPEAKER(S): Steve Edge, Prophet, Madman, Wanderer, Edge Design

CHAIR: TBC

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