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CMO & SALES

2020 PROGRAMME

 

Alison Orsi, Vice President and CMO of IBM Europe will lead a discussion on the trends of cutting edge B2B marketing and how brands need to…

SPEAKER(S): Alison Orsi, Vice President Marketing, Communications & Citizenship, IBM

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Andrew Bloch, Founder of FRANK will share his experience of creating insight-led campaigns that generate a buzz, kick-start a reaction and…

SPEAKER(S): Andrew Bloch, Founder and Managing Partner, FRANK

CHAIR: Rhodri Jones, Head of Content, Investec

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Purpose driven brands attract the best talent and build lifelong relationships with customers, they can achieve great success and change the world. Malcolm Fried will share how…

SPEAKER(S): Malcolm Fried, Chief Marketing Officer, Investec

CHAIR: TBC

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In 2009 no one could have predicted the rise of social media, the marketing landscape has changed dramatically over the last decade and will continue to evolve even more in the next. Andy Sellers Co-Founder of 3Search will share…

SPEAKER(S): Andy Sellers, Director and Co-Founder, 3Search

CHAIR: TBC

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Automation has made customer personalisation one of the most important tools in a marketer's toolbox. In this meeting John Watton of Adobe will discuss how leveraging marketing automation is critical for…

SPEAKER(S): John Watton, Senior Director Enterprise Marketing EMEA, Adobe

CHAIR: TBC

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In this joint CMO and CFO meeting, Adam Shay will discuss how data enables organisations to make key commercial decisions in order to create new business opportunities, generate more revenue…

SPEAKER(S): Adam Shay, Global marketing Director - Resource Solutions, Robert Walters PLC

CHAIR: TBC

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With data leaks and Facebook scandals, trust in brands and Social Media is now a thing of the past. Paul McCrudden will lead a session on why brands are losing consumer trust and how…

SPEAKER(S): Paul McCrudden, Non-Executive Director, Card Factory

CHAIR: TBC

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Daljit Bamford Chief Customer Officer of Salesforce will lead a panel discussion on how CRM's are measuring and informing sales enablement as well as customer engagement and how they will play…

SPEAKER(S): Daljit Bamford, Chief Customer Officer, Salesforce

CHAIR: TBC

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ESG isn’t just a nice-to-have anymore. It’s something shareholders will demand, because they believe it’s going to drive everything else they care about. Growth, market share, profitability. So, for any company keen to attract capital…

SPEAKER(S): Mark Evans, Marketing Director, Direct Line Group

CHAIR: TBC

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Francisco Hein Co-Founder & CMO of Fever Labs (Forbes 30 under 30) will share his knowledge of using 'customer analytics' to create a content strategy, how it works best when…

SPEAKER(S): Francisco Hein, Co-Founder and CMO, Fever Labs

CHAIR: TBC

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As another year and programme comes to an end, we would like to invite our members to raise a glass and join us at our end of year Christmas drinks with a special guest speaker…

SPEAKER(S): Steve Edge, Prophet, Madman, Wanderer, Edge Design

CHAIR: TBC

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