Winmark’s research goes right to the heart of your intelligence requirements. From overviews of the whole competitive environment to bespoke competitor profiling and benchmarking, we offer rich insights into your rivals’ relationships, operations, performance, strategy and even its product pipeline. Moreover, input from Winmark’s business leader networks ensures that our analysis is always enriched by shrewd and up to date observations from informed aficionados.
Winmark Works: Keeping a multinational ahead of ferocious competitionIn order to maintain its leading position in the competitive technology market, a global electronics organisation has over the past ten years commissioned Winmark to keep a watching brief on its competitors’ activities across EMEA.
Recognising that our client was a leader in the sector, we tried to ensure that our research brought something new to bear on their strategy and tactics. Working in partnership with leading members of their team, we created a list of intelligence requirements that covered key elements of the competitors' operations – from R&D and strategy, to financial performance and employment trends. Drawing on company reports, consumer data and interviews, complemented by the latest know how from our Networks, we continue to provide a critical inside track that keeps our client ahead of the competition.