Winmark Works: Keeping an international firm ahead of the gameOver the last years, a leading international firm has commissioned Winmark to keep it abreast of how competitive it is and to inform it of all the risks and opportunities it needs to be aware of in the rapidly changing market for personal legal services.
We have created a bespoke tracker for the firm that has constantly updated it on how competitive its product appears in the market according to the key performance indicators. We have also been able to keep the firm abreast of new trends in consumer capture, and new phenomena like the social media that can influence purchasing decisions. We have shown it how changes in regulation and new commercial players are impacting the market, and identified new audiences and how to capture them, as well as how to improve its existing services and introduce new ones. As a result, the firm has retained its leading position.